Paleo On The Go

Tampa-based autoimmune protocol (AIP) and paleo meal delivery service, Paleo On The Go, contacted Hype for a rebrand as they needed to revamp their brand to keep up with the growth of their company. Just like at Hype, POTG takes no shortcuts. From start to finish they do everything by hand at their in-house grain-free, gluten-free, dairy-free, nut-free commercial kitchen.

Scope

Brand Foundation
Branding
Brand Evolution & Packaging Photography
Website Design

Brand Foundation

Only the best ingredients and processes are utilized at POTG, and we needed a solid brand story and messaging to reflect that. We crafted their messaging to highlight their transparency and dedication to delivering real food, to real people.

They don’t compromise on quality, they don’t compromise on taste, and they don’t compromise on the amount of love and care that is put into all of their food.

Brand Development

We created a new logotype, compelling brand mark, and various supporting assets that come together to form a truly appetizing visual identity. Our brand mark skilfully weaves health, home, and Paleo into one unique symbol. Paired with bold, black typography, the logo and its variations feel rugged enough to align with the Paleo mission, while still being modern and clean. The bold color palette of black, white, green and yellow is striking and visually embodies the freshness and healthy benefits that the company offers.

Brand Evolution & Packaging

As we moved through the brand design process, we considered all the different applications that would need to be branded - product packaging, a website, social graphics and more. We designed various icons, illustrations and assets that would cover all of the bases for a cohesive brand.

Photography

To celebrate the finalization of the Paleo On The Go rebrand, we did a photoshoot highlighting their top menu items. The client wanted the images to be bright and consistent, while featuring their new branding collateral and packaging. The props were kept to a minimum in order for our creative team to focus on the meals they deliver. We also worked with a food stylist to ensure that the menu items were skillfully arranged and appealing to the audience.