Black Cattle Burger Co.

The folks at Black Cattle Burger Co. had one goal, to craft a welcoming, friendly atmosphere that unifies the city, because finally eating a damn good burger is something to talk about.

This burger restaurant, right in the heart of downtown St. Petersburg, was in need of it all, a solid verbal Brand Foundation, a classic brand identity system and evolution, and mouthwatering photography to make it all come together.

Scope

Research & Acculturation Brand Foundation Branding
Brand Evolution Photography

Brand Foundation

Black Cattle Burger Co. needed a verbal identity that showcased their unique approach to a classic meal, a damn good BS-free burger. Our creative team worked to capture the glory of the golden days - when simple was the standard. We wanted to honor the old-school traditions with our new-school twist. We honed in on their mission, values, and commitment to customers and helped developed their unique personality, voice and tone.

Branding

Once the Brand Foundation and verbal identity were established, we moved into creative exploration and began crafting the classic visual identity system, with hopes of encapsulating the warm spirit of Black Cattle’s roots in sunny St. Petersburg.

Through custom patterns, hand-drawn illustrations and icons, eye-catching packaging and wayfinding, mouthwatering assets, and a bold color palette of yellow, black and blue, our creative team delivered a simple, yet impactful brand identity for Black Cattle Burger Co.

Brand Evolution

Merchandise, signage and wall art, digital assets, paper goods and product packaging were all needed for the Black Cattle Burger Co. team to open up shop. Pop art was used throughout the brand evolution and creative applications to bring more personality and color into the brand. Yellows, blues and reds and large type keep this brand bold, fresh and eye-catching to the consumer.

Photography

To celebrate the finalization of the Black Cattle Burger Co. brand, we did a photoshoot highlighting their top menu items. The client wanted the images to be bright and consistent, while featuring their new branding collateral and packaging. The props were kept to a minimum in order for our creative team to focus on the food. We also worked with a food stylist to ensure that the menu items were skillfully arranged and appealing to the audience.