The Vinoy Resort
When taking the reins on The Vinoy Resort’s social media presence during this three month campaign, we quickly identified that the main goal and purpose should be to get the target audience out of the house, on the road and to The Vinoy in order to enjoy all that St. Petersburg, Florida has to offer. The intent of our campaign was to reignite peoples’ passion for travel and encourage them to ponder the question, “What moves you?”Scope
Creative Communications Campaign
Social Media Photography Video Production
The Sunshine City has a unique way of celebrating individuality while creating a supportive, unified community. When asked why this city is so special, each individual has a personal anecdote, yet every story is fueled by one shared emotion: love. People love St. Petersburg for different reasons because its offerings appeal to a diverse group - visitors and residents alike. So we went to the streets, identified the places and spaces that make St. Pete’s heart beat, and captured them in all of their glory.
Content Direction
While the pink walls of The Vinoy are undoubtedly a beautiful feature, we pushed our visual identity and content direction on social media to show so much more than shades of pastel. Downtown St. Pete has authentic character, and our content reflects that by portraying people from all walks of life, enjoying the myriad of attractions and amenities available at The Vinoy Resort and beyond.
Instagram Stories Content: Historical Trivia
Instagram Stories Content: Business Spotlight
Instagram Stories Content: Weekend Guide
Through a mixture of strategically sourced user-generated content and original content - we humanized and painted the picture of how real people enjoy our great city.
The Numbers.
8.5%
Instagram Follower Increase
193,726
Instagram Impressions
133%
Facebook Engagement Increase
7.3%
Facebook Fan Increase
The metrics spoke for themselves. With a highly targeted paid social spend as ammunition, we spread our key messages and content to those near and far. One thing is for sure, they heard us.
