St. Pete Meat & Provisions
Located in the heart of downtown St. Petersburg, FL, St. Pete Meat & Provisions is bringing back the craft of neighborhood butchery. Once you step foot inside the shop you’re greeted by chef-minded butchers who are setting the new standard. They’re passionate, they’re transparent, and they’ll talk meat with you any damn day of the week.Scope
Brand Foundation
Branding
Brand Evolution Web Design Photography
Brand Foundation
St. Pete Meat & Provisions was started with a purpose: to offer food that’s good for the planet, it’s people and it’s animals. This butcher shop was born out of the need for more transparency, and quite frankly, filled a much-needed void in the Tampa Bay area. They needed a visual and written identity that showcased their passionate approach to butchery and highlighted their family-owned, local vibe. We honed in on their mission, values, and commitment to customers and helped develop their voice and tone. When creating the Brand Foundation we wanted to make it clear that St. Pete Meat & Provisions wasn’t just another neighborhood butcher shop. They are setting the standard by presenting a new approach to buying restaurant quality meats and cooking products.
Branding
Since they already had the goodies people waited in line for, all they needed was a brand identity and experience that captured the aesthetic of an old-school butcher shop. We wanted to create a custom logotype and overall brand identity system that felt just as innovative as their approach to butchery. The color palette of red, black and white not only speaks to the butcher craft, but it is very approachable. Along with the logo, we created a handful of assets that personify the butcher shop’s culture and the offerings. Overall, we wanted these additional designs to feel unique and educational.
“We believe in sourcing food responsibly and knowing exactly where that food is grown and raised.”
Brand Evolution
The Brand Evolution includes everything necessary to operate the butcher shop, such as merchandise, signage, product packaging, wayfinding and other customized collateral. We developed badges, labels for the prepared foods packaging, and educational illustrations to inform the consumer on the craft of butchery. The St. Pete Meat & Provisions experience encompasses innovative, yet timeless design, elevated by eye-catching illustrations with an old-school vibe.
Photography
Our work with St. Pete Meat & Provisions includes a monthly photoshoot for use on social media and beyond. With Chef David and his butchers constantly evolving the shop's meat offerings and provision selections, our team always has new inspiration to capture to keep their creative content appetizing.
Interior Photos by Seamus Payne.
